About Us

Mission

FASTLinkDTLA, the Downtown Los Angeles Transportation Management Organization (TMO), exists to promote mobility options, develop congestion mitigation strategies, bridge transportation equity within the public transportation sector and advocate for environmentally sound transportation policies to support the continuous and orderly growth of Downtown Los Angeles and the region.

FASTLinkDTLA’s mission is to rebrand DTLA as a rapidly expanding live-work innovation and entertainment district, with seamlessly connected mobility choices, powered by clean energy and new mobility technology, and accessible to all travelers.

Vision

Create a “one-stop” Transportation Management Organization (TMO) to serve DTLA with programs to incentivize people to travel in modes other than driving alone and to test new mobility pilots such as on-demand micro-transit and wheelchair accessible vehicle (WAV) service.

Foundational Goal

FASTLinkDTLA’s goal is to achieve a 75% mode shift away from driving alone by 2030.

Objectives

Foster public/private partnerships so that Downtown employers, developers, building owners, event centers, and government entities can work collectively to establish policies, programs and services to address local transportation and mobility needs.
Through its membership, provide a forum for consensus-building regarding the nature of mobility challenges and takes steps to address them in a systematic and inclusive manner. This consensus-building role empowers the membership to act effectively and as one voice.
Monitor and report conditions relating to mobility, access, business climate and other topics of interest.
Implement a series of services and strategies that enhance the mobility options in Downtown Los Angeles, reduce trips and improve air quality.

Goals

Increase public transit options and the use of public transit within the Downtown core.
Increase clean mobility options to resolve first/last mile challenges within the Downtown core.
Create a forum to exchanging ideas and challenges from all Downtown stakeholders.
Expand infrastructure that focuses on safety, security and connectivity gaps.
Provide a forum to test and implement advanced transportation solutions targeted at improving the mobility needs within Downtown and/or improve the environment.
Work with Developers and property owners to create trip reduction strategies customized for their development, tenants and residents.

Services

Microtranist and Demand Responsive Transit

Maintain services for the demand-responsive microtransit and WAV services funded by Metro and LADOT.
Continue to identify opportunities to expand the services specifically focused on underserved markets and/or extending service hours.
Identify opportunities to consolidate developer-funded shuttle services.
Identify event-based transit services to assist with trip reduction efforts for Downtown event centers.

Trip Monitoring and Reporting Services

Using Metro’s commute services, implement annual surveys to identify mode split at member companies and developers. Report findings of survey results and provide a set of customized strategies to achieve trip reduction targets contained within the developer agreement.

Support and Expand Public Transit

Implement a transit subsidy program aimed at attracting new riders to public transit. Provide discounted transit passes.
Provide employer assistance in implementing pretax benefit programs within their workplace.
Sell transit passes to individuals and members.
Work with Metro to identify and broker new Business TAP program participants.
Initiate, operate and support innovative pilot projects that provide new mobility options to the Downtown community.
Sell group rate transit passes to members.
Deliver and expand public transit service options and help bridge first / last mile connections.
Support in inform on the Next Gen Bus Study.
Support and communicate the benefits of the LA Street Car.

Education and Outreach

Develop and maintain pop-up mobility centers for member companies where individuals can learn about mobility options within Downtown.
Provide an ambassador-type program to aid with individual trip planning and use of mobility options.
Host special events targeting ways to grow use of mobility options.
Assist individuals who qualify for “Life” benefits and reduced transit fares.

Infrastructure

Develop ways to optimize all capital investments being made and leverage ways to protect and maintain street level assets such as, street lighting, sidewalks, bike lanes, bus stops and shelters, bus only boulevards, mobility hubs, EV charging stations and other capital.
Identify gaps in infrastructure where enhancements can increase safety, security and connectivity.

Technology Enhancements

Identify opportunities to expand external APP’s used by transportation service providers that better meet the need of Downtown travelers, workers, residents and visitors.

Parking Integration

Work with Downtown parking managers and identify parking utilization methods specifically focused on decreasing ‘cruising’ for parking and promote ‘park once’ way of thinking.

Help develop new technologies that decrease cruising by providing real-time parking availability and support “know before you go” strategies.
Support initiatives the decrease distracted driving.

Business Advisory Committee

FASTLinkDTLA has assembled a diverse Business Advisory Committee consisting of Downtown stakeholders and thought leaders who are committed to improve mobility in Downtown. They have all demonstrated community leadership through participating in shaping the Downtown community, shown ability to collaborate and share ideas and maintained open understanding diversity, equity, and balancing the needs for all. Currently, the Advisory Committee is providing ongoing input and survey question development.

Organization	Contact	Role
AEG	Martha Saucedo	Executive Vice President, External Affairs
Arts District BID	Miguel Vargas	Executive Director
Boyle Heights Chamber of Commerce	Rocio Flores	VP of Boyle Heights CC; USC Civic Engagement Program Administrator
Building Owners and Managers Association (BOMA)	Aaron Taxy	Government & Public Affairs Director
Building Owners and Managers Association (BOMA)	Michele Ware	President
Central City Association	Jessica Lall	President & CEO
Central City Association	Marie Rumsey	Vice President of Public Policy
Central City Association	Nhien Lasky	Vice President of Strategic Relations
Central City Association	Michael Shilstone	Director of Economic Development
DLANC	Patti Berman	President
Downtown Center BID	Nick Griffin	Executive Director
Downtown Center BID	Elan Shore	Director of Research and Special Projects
Effect Strategies & Cerrell Associates	Steve Bullock	CFO
Figueroa Corridor BID	Aaron Aulenta	Figueroa Corridor BID
Historic Core BID	Blair Besten	Executive Director
Industrial District BID	Estela Lopez	Executive Director
Infrastructure Funding Alliance	Jan Perry	Former Executive Director, Workforce Development Department; Current Executive Director, Infrastructure Funding Alliance
LA Chamber of Commerce	Kendal Asuncion	Manager, Public Policy, Center for Business Advocacy
LA Chamber of Commerce	Jessica Duboff	Vice President, Center for Business Advocacy
LA Chamber of Commerce	Salinas, Maria S	President & CEO
LA Cleantech Incubator	Alex Mitchell	SVP Market Transformation
LA County Business Federation (BizFed)	Tracy Hernandez	CEO, Los Angeles County Business Federation
LA County Business Federation (BizFed)	Jerard Wright	Transportation Policy Manager
LA Economic Development Corporation	Phylizia Carrillo	Program Manager – Strategic Initiatives + Industry Cluster Development
LA Economic Development Corporation	Judy Kruger	Director, Industry Cluster Development
LA Fashion District BID	Rena Leddy	Executive Director
LADWP	Susana Reyes	Executive Assistant General Manager and Commissioner
Los Angeles Convention and Tourism Bureau	Adam Burke	Chief Operating Officer
Los Angeles Neighborhood Initiative	Veronica Hahni	Executive Director
Metro	Devon Deming	Director, Metro Commute Services
Propel LA	Marianne Haver Hill	Executive Director
South Park BID	Wallis Locke	Director of Communications & Policy
South Park BID	Ellen Riotto	Executive Director
Urban Land Institute LA	Marty Borko	Executive Director
Urban Land Institute LA	Michael Parada	The Urban Land Institute Associate
USGBC – LA	Julie Du Brow	Communications Director
USGBC – LA	Ben Stapleton	Executive Director

Partners

Creating partnerships is in our DNA. We recognize that in order to meet the ever-changing mobility needs of the Downtown Community, we need to foster and create partnerships with all stakeholders.

We are continuously seeking new relationships to evolve and transform Downtown and invite you to join our effort.

Our ever-growing partnership consists of the following entities: